Hey Girlies!
Lets dive into this weeks Monday Motivation call – we are so excited to be joined this week by Tim Chermack! Tim covers topics like the evolution of real estate marketing from relationship-based approaches to the current trends, as well as discussing Platform Marketing, who helps real estate agents build authority in their market.
Here’s a quick overview
Tim broke down the four eras of marketing, and what each of those entails and which era you might be in
- Pre-2000: Relationship-based marketing
- 2000-2012: SEO and website dominance
- 2012-2022: Lead generation era
- Current: Return to relationship-based marketing
Tim put a HUGE emphasis on lead generation and marketing, and we agree its a huge thing that you ladies have to stay on top of! He addressed some of our own personal social posts and told us what we’re doing right and what works to get engagement. This visual reference was extremely beneficial so make sure you check out the video below and take some notes of Tim’s breakdown!
Big Key Takeaways:
✨ If you just put a little bit of thought and creativity into what you post, you’ll get substantially better results.
✨ Shift your business to be more inbound leads (people see your posts and reach out to you) instead of outbound (calling and following up with leads)
✨ Be creative! Don’t ever be scared of posting!
✨ Create content everyday, even if it’s just for your everyday life experience – content is content!
✨ Big emphasis on checking out Tim’s company Platform Marketing, where they work with real estate agents to better their marketing approaches (girls, this platform is the real deal, trust us!)
Click on us below to watch the full video!
